SOCIAL MEDIA CONTENT PLAN

A social media calendar is an overview of your upcoming social media posts. It can be organized in the form of a spreadsheet, Google calendar or interactive dashboard (if you’re using a social media management app).

Each entry in a social media calendar usually includes some combination of these elements:

• The exact date and time the post is going live

• The social network and account where the post will be published

• The post’s copy and creative assets (i.e. photos or videos)

• Links and tags to be included in the post

• Any additional relevant information (e.g. is this an Instagram feed post or a Story?)

Depending on the scope of your social media strategy, your social media calendar can include one or many social networks.

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